About General Wholesale
General Wholesale, the trade name of 17656866 Canada Corp., is an Ontario-based wholesale distributor of home appliances, founded in 2026 to supply retailers, property managers, builders, hospitality operators and institutions across the province with brand-name products at trade pricing.
A dependable, transparent source for brand-name appliances
General Wholesale exists because Ontario businesses that buy appliances in volume deserve a supplier built around how they actually work.
Property managers turning over units, retailers stocking a floor, builders finishing a project and hospitality operators furnishing rooms all need the same things: recognized brands, new in-carton stock, clear trade pricing and delivery that arrives when it is promised. Too often that means juggling several suppliers, retail-style pricing and unclear lead times.
We set out to put full-size kitchen appliances, room comfort products and small appliances in one catalogue, priced by quote so every buyer receives pricing that reflects their volume and product mix. There is no online checkout and no retail markup — buyers build a list, request a quote and receive an itemized response with availability and lead times.
We are a new company, and we intend to earn the trust of every account through consistent, well-documented service.
To be Ontario's most dependable trade source for home appliances
We supply recognized-brand appliances — new, factory-sealed and backed by the manufacturer's warranty — to businesses across Ontario at transparent, quote-based trade pricing, with logistics and account support that make repeat purchasing simple.
We do this by operating a clean, safe, well-organized warehouse; by documenting every order clearly; and by treating each customer relationship as a long-term commitment.
Distribution, pricing, logistics and support in one place
Our business is straightforward by design. We source appliances from recognized manufacturers and their authorized channels, hold them in our Ontario warehouse and supply them to trade customers.
Product distribution
Twelve appliance categories — refrigeration, cooking, microwaves, dishwashers, air conditioning, heating, laundry, air quality and small appliances — from recognized brands, supplied new and in the original carton.
Quote-based trade pricing
Every order is priced by quote, so pricing reflects your volume, product mix and delivery requirements. Itemized quotes list model numbers, quantities, availability and lead times.
Logistics
Appointment-based warehouse pickup or scheduled delivery across Ontario. Multi-site and multi-unit orders can be consolidated so everything arrives together, on a date that suits your project.
Account support
Trade accounts receive a consistent point of contact who understands their product mix and reorder cycle, along with clear order documentation and help with specifications and warranty questions.
Our operating standards
We run a low-complexity, business-to-business distribution operation. The standards below describe how we handle, store and account for inventory every day.
Inventory
Our inventory consists of new, factory-sealed appliances in their original manufacturer cartons. We do not sell used, open-box, refurbished or scratch-and-dent stock. Every unit is tracked by model and serial number from receipt through to dispatch, and serial numbers are recorded on order documentation.
Storage and handling
Cartons are stored palletized on racking in a dry, secured warehouse and are moved with pallet jacks and a forklift by trained staff. Receiving and outbound staging take place at the loading dock. Pickups are scheduled by appointment so the floor stays organized and uncongested.
What we do not do
General Wholesale is a distributor, not a service centre. We do not repair, refurbish, disassemble or modify appliances on site, and we do not handle refrigerants — refrigeration systems remain factory-sealed and products are distributed exactly as manufactured. There are no hazardous processes in our operation and no retail foot traffic. We serve businesses only.
Housekeeping and safety
We maintain clear aisles, tidy staging areas and routine housekeeping, and we follow fire-safety practices appropriate to a palletized warehouse. Cartons stay closed and stacked to the manufacturer's guidance, and access to the warehouse floor is limited to staff and scheduled visitors.
Our standards at a glance
- New, factory-sealed appliances in original manufacturer cartons
- Palletized storage on racking in a dry, secured warehouse
- Pallet-jack and forklift handling by trained staff
- Loading-dock receiving and outbound staging
- No on-site repair, refurbishment, disassembly or refrigerant handling — refrigerant systems remain factory-sealed
- No hazardous processes and no retail foot traffic — business-to-business, appointment-based pickup
- Housekeeping, clear aisles and fire-safety practices maintained as a matter of routine
- Inventory tracked by model and serial number
- Manufacturer warranty passes through to the buyer on every unit
Certified products, distributed as manufactured
We supply appliances built for the Canadian market and pass them to buyers unaltered, together with the manufacturer's certification, warranty and documentation.
Canadian certification marks
Appliances in our catalogue carry the manufacturer's applicable Canadian certification marks — for example cUL, cETL or CSA, as applied by the manufacturer for the product type. Because we do not open, modify or service units, products reach the buyer exactly as certified by the manufacturer.
Manufacturer's warranty
Every unit is sold with the manufacturer's warranty, which passes through to the buyer. Model and serial numbers are recorded on your order documentation, so warranty registration and any service claim through the manufacturer's network is straightforward.
ENERGY STAR® and documentation
ENERGY STAR® models are identified in the catalogue to help buyers meet efficiency requirements. Specification sheets, owner's manuals and installation guides are available on request for any listed product.
Ontario-wide distribution
We are based in Ontario and supply businesses across the province — by appointment-based pickup at our warehouse or by scheduled delivery to your site.
Deliveries are planned around your project schedule, and orders for several buildings or locations can be consolidated into a single delivery run. Lead times and delivery options are confirmed on every quote.
Buyers in neighbouring provinces are welcome to enquire; we arrange delivery beyond Ontario case by case.
Regions we deliver to
- Greater Toronto Area
- Hamilton–Niagara
- Kitchener–Waterloo–Guelph
- London–Windsor
- Ottawa
- Barrie–Simcoe
- Kingston and Eastern Ontario
- Northern Ontario by arrangement
Neighbouring provinces by arrangement. Tell us your delivery location on your quote request and we will confirm options and lead times.
How we intend to do business
Four commitments guide every quote we prepare, every pallet we move and every account we support.
Reliability
We quote what we can supply, confirm lead times before you commit, and deliver on the schedule we agree to. If something changes, you hear it from us first.
Transparency
Itemized quotes, clear terms and complete order documentation. Model numbers, serials, quantities and delivery details are written down so there are no surprises.
Service
A consistent contact who knows your account, prompt responses to enquiries, and practical help with specifications, substitutions and warranty questions.
Safety
A clean, orderly warehouse, careful handling of every carton and products distributed exactly as the manufacturer built and certified them — for our staff, our neighbours and our customers.
Ready to work with General Wholesale?
Send us your list for trade pricing, or open a trade account to streamline repeat orders.